BSc Digital Marketing
Entry requirements
A level: BBB-CCC IB: 30-26
About this course
BSc in Marketing, covering digital and traditional marketing disciplines. Core topics include Programming, Data Analysis, Research Methods, Accounting, and Marketing. The course spans three years, with a dissertation project in the final year. The programme is a CIM Graduate Gateway Centre, allowing students to study towards a CIM qualification or gain module exemptions.
Modules
- Data Analytics
- Fundamentals of Accounting and Finance
- Fundamentals of Management and Business
- Marketing Principles and Contemporary Practice
- Understanding the Economy
- Web Development and Information Security
- Programming for the Web
- Web Design and the User Experience
- Applied Brand Management
- Consumer and Buyer Behaviour
- Marketing Management
- Research Methods
- Digital Marketing
- Dissertation
- Global Marketing
- Marketing and Digital Marketing Communication
- Strategic Leadership