BSc Marketing / Business and Management
Entry requirements
A level: BBB-CCC IB: 30-26
About this course
BSc in Business and Marketing and Business and Management. Core topics include Data Analysis, Accounting, Marketing, and Entrepreneurship. The programme is accredited by the Chartered Institute of Marketing (CIM), ACCA, and the Chartered Institute of Management Accountants (CIMA), with graduates eligible to apply for exemption from 50% of the CIM Professional Diplomas. Two-week study abroad programmes are available through partner universities in countries including Australia, Canada, China, Japan, Malaysia, Spain, and the United States.
Modules
- Data Analytics
- Fundamentals of Accounting and Finance
- Understanding the Economy
- Fundamentals of Management and Business
- Marketing Principles and Contemporary Practice
- Applied Brand Management
- Consumer and Buyer Behaviour
- Human Resource Management
- Marketing Management
- Operations and Supply Chain Management
- Entrepreneurship and New Venture Creation
- Marketing: Business Relationships and Customer Experience
- Digital Marketing
- Financial Strategy
- Marketing and Digital Marketing Communication
- Strategic Leadership
- Tourism Marketing
- Digital Business: Leadership and Management
- Global Logistics
- Organizational Psychology