BSc Marketing
Entry requirements
A level: BBB-CCC IB: 30-26
About this course
BSc in Marketing, grounded in data analysis and accounting. Core topics include Data Analysis, Accounting, and Marketing. The programme holds Chartered Institute of Marketing (CIM) accreditation, offering exemptions from 50% of CIM Professional Diplomas on graduation. Over 75% of full-time teaching staff hold doctorates.
Modules
- Data Analytics
- Fundamentals of Accounting and Finance
- Fundamentals of Management and Business
- Understanding the Economy
- Marketing Principles and Contemporary Practice
- Applied Brand Management
- Consumer and Buyer Behaviour
- Marketing Management
- Marketing: Business Relationships and Customer Experience
- Digital Marketing
- Global Marketing
- Marketing and Digital Marketing Communication
- Strategic Leadership