BSc Psychology and Marketing
Entry requirements
A level: BBB-CCC IB: 30-26
About this course
BSc in Psychology and Marketing, combining the study of human behaviour with marketing practice. Core topics include Data Analysis, Research Methods, Accounting, and Marketing. The Psychology element is accredited by the British Psychological Society, and the Business School is a gateway centre for the Chartered Institute of Marketing, offering exemptions from CIM levels four and six on graduation. Students undertake a Psychology Research Project for Joint Honours in their final year.
Modules
- Introduction to core topics in Psychology
- Research methods: The curious mind
- Fundamentals of Management and Business
- Marketing Principles and Contemporary Practice
- Data Analytics
- Fundamentals of Accounting and Finance
- Understanding the Economy
- Consumer and Buyer Behaviour
- Marketing Management
- Cognitive Psychology
- Qualitative Research Methods
- Quantitative Research Methods
- Social Psychology
- Applied Brand Management
- Marketing: Business Relationships and Customer Experience
- Behavioural Neuroscience
- Developmental Psychology
- Psychology Research Project for Joint Honours
- Digital Marketing
- Marketing and Digital Marketing Communication
- Strategic Leadership
- Tourism Marketing