BSc Digital Marketing
About this course
BSc (Hons) Digital Marketing is an undergraduate degree in marketing focusing on digital campaign strategies and online consumer engagement. Core topics include Marketing, Project Management. The course is delivered entirely through distance learning materials created by specialists in the field. The course begins with foundational modules including Understanding Work-Based Learning, Principles of Marketing, Marketing Communications, Introduction to Digital Marketing & Campaign Planning, Into ARU, and Introduction to Organisations and Management. Subsequent study covers Understanding Consumers and the Customer Journey, Data and Analytics for the Digital Marketer, B2B Marketing, International Marketing, and Developing Content for Campaigns. Further compulsory modules include Project Management, Strategic Brand Management, Creating Impact through Compelling and Visual Content, Retailer and Shopper Marketing, and Financial and Professional Services Marketing. The final stages of the programme comprise International Intercultural Management and Campaign Showcase.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
Evidence of Level 3 study, for example, A Levels, BTEC Level 3, or equivalent* A minimum of 3 GCSEs or Level 2 equivalent * Applications without a Level 3 are considered on their individual merits on a case by case basis. Those wishing to apply with experiential learning may be required to demonstrate their academic potential by writing an essay. If English is not your first language you will be expected to demonstrate a certificated level of proficiency of at least IELTS 6.5 (Academic level) or equivalent English Language qualification, as recognised by Anglia Ruskin University. As a distance learner, you'll also need a suitable computer with internet connection , together with sufficient IT competence to make effective use our online learning management system (LMS) with high-speed internet and email.
See the highest paying Business & Accounting degrees in the UK →
Do students stay on the course?
Based on about 35 students who started
- Continued on course: 50%
- Left higher education: 30%
- Moved to a lower qualification: 20%
What graduates do next
Based on about 10 graduates who answered, across similar courses at this university (a small group: a rough guide only)
- Working: 65%
- Working and studying: 15%
- Unemployed: 5%
Most common jobs
- Business and public service associate professionals: 30%
- Information Technology Professionals: 20%
- Other Educational Professionals: 20%
- Managers, directors and senior officials: 10%
- Teaching Professionals: 10%
Where graduates work (5 years on)
Based on about 45 graduates, across similar courses at this university
- Yorkshire and the Humber: 5%
- East Midlands: 10%
- East of England: 65%
- London: 5%
- South East: 5%
Who gets in
Based on about 20 students who started (a small group: a rough guide only)
- A levels: 90%
- Other HE qualification: 10%
Accreditation & quality ratings
TEF 2023 (whole university): Gold overall, Gold for student experience, Silver for student outcomes.
Modules
- Understanding Work-Based Learning
- Principles of Marketing
- Marketing Communications
- Introduction to Digital Marketing & Campaign Planning
- Into ARU
- Introduction to Organisations and Management
- Understanding Consumers and the Customer Journey
- Data and Analytics for the Digital Marketer
- B2B Marketing
- International Marketing
- Developing Content for Campaigns
- Project Management
- Strategic Brand Management
- Creating Impact through Compelling and Visual Content
- Retailer and Shopper Marketing
- Financial and Professional Services Marketing
- International Intercultural Management
- Campaign Showcase
Questions about this course
How much do graduates of BSc Digital Marketing at Anglia Ruskin University earn?
The median salary is £41,000 after 3 years, £49,000 after 5 years. After five years the middle half of graduates earn between £35,500 and £82,000. The £49,000 median after five years is £17,500 more than the UK median for Marketing.
What do graduates of BSc Digital Marketing at Anglia Ruskin University do next?
80% were in work or further study 15 months after finishing (Graduate Outcomes 2022-23).
How many students continue on BSc Digital Marketing at Anglia Ruskin University?
50% of students continued into their second year, and 30% left higher education.