BSc Digital Marketing and Management
About this course
BSc (Hons) Digital Marketing and Management, a business and management degree centred on commercial leadership and digital strategy. Core topics include Marketing and Data Analysis. The course is delivered over three years, concluding with a major leadership project. The first year covers foundational business concepts through Academic and Professional Skills, Sustainable Business in the Contemporary Environment, Marketing and the Digital Context, and Business Finance. The second year progresses to operational topics including Managing Human Resources, Digital Regulation and Compliance, Social Media and Content Marketing, and AI Marketing. The final year focuses on advanced commercial execution with modules such as Executing Business Strategy, Understanding Digital Audiences and Consumer Behaviour, and Digital Campaigns, alongside the Undergraduate Major Project (Leadership in Practice).
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Entry requirements
ARU London's standard offer is 96 UCAS tariff points from 3 A Levels, eg BCC. Alternatively, ARU London asks for: Irish Leaving Certificate: BBCCC. Scottish Highers: BBCCC. BTEC Level 3 Extended Diploma: DMM in a business-related subject. International Baccalaureate Diploma: 24 points. All applicants are required to have at least 3 GCSEs at grade C, or grade 4, or above, including English and Maths. If English is not your first language you will be expected to demonstrate a certificated level of proficiency of at least IELTS 6.0 (Academic level) or equivalent English Language qualification, as recognised by Anglia Ruskin University. Applicants studying for other qualifications should contact ARU London to discuss their circumstances. We also welcome applications from mature individuals who can demonstrate appropriate, relevant work experience.
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What students say
Based on about 39 final-year students who answered
- Teaching on my course: 84%
- Learning opportunities: 89%
- Assessment and feedback: 91%
- Academic support: 91%
- Organisation and management: 89%
- Learning resources: 93%
- Student voice: 82%
Do students stay on the course?
Based on about 100 students who started
- Continued on course: 80%
- Left higher education: 13%
- Moved to a lower qualification: 7%
What graduates do next
Based on about 43 graduates who answered
- Working: 73%
- Working and studying: 9%
- Further study: 1%
- Unemployed: 1%
Most common jobs
- Managers, directors and senior officials: 24%
- Business and public service associate professionals: 17%
- Administrative occupations: 11%
- Process, plant and machine operatives: 8%
- Elementary occupations: 8%
- Find their work meaningful: 55%
- Feel on track for their future plans: 50%
- Use what they learnt on the course: 40%
Where graduates work (5 years on)
Based on about 655 graduates, across similar courses at this university
- North East: 1%
- North West: 3%
- Yorkshire and the Humber: 2%
- East Midlands: 4%
- West Midlands: 4%
- East of England: 48%
- London: 28%
- South East: 8%
- South West: 2%
Who gets in
Based on about 105 students who started
- A levels: 89%
- Access course: 3%
- Other HE qualification: 4%
- No formal qualifications: 5%
Accreditation & quality ratings
TEF 2023 (whole university): Gold overall, Gold for student experience, Silver for student outcomes.
Modules
- Academic and Professional Skills
- Sustainable Business in the Contemporary Environment
- Marketing and the Digital Context
- Business Finance
- Managing Human Resources
- Sustainability in Career Development
- Digital Regulation and Compliance
- Digital Communications
- Social Media and Content Marketing
- AI Marketing
- Data Analytics and CRM
- Executing Business Strategy
- Understanding Digital Audiences and Consumer Behaviour
- Digital Campaigns
- Undergraduate Major Project (Leadership in Practice)
Questions about this course
How much do graduates of BSc Digital Marketing and Management at Anglia Ruskin University earn?
The median salary is £29,000 after 15 months, £26,500 after 3 years, £32,000 after 5 years. After five years the middle half of graduates earn between £25,000 and £45,000. The £32,000 median after five years is the same as the UK median for Business studies.
What do graduates of BSc Digital Marketing and Management at Anglia Ruskin University do next?
84% were in work or further study 15 months after finishing (Graduate Outcomes 2022-23).
Are students happy with the teaching on BSc Digital Marketing and Management at Anglia Ruskin University?
84% of final-year students were positive about the teaching in the National Student Survey 2024-25.
What grades do I need for BSc Digital Marketing and Management at Anglia Ruskin University?
The typical offer is 24 points in the IB. The average entrant had 74 UCAS points.
How many students continue on BSc Digital Marketing and Management at Anglia Ruskin University?
80% of students continued into their second year, and 13% left higher education.