BA Digital Media Production
About this course
BA (Hons) Digital Media Production is an undergraduate degree within the Fashion Design domain, focusing on the creation and production of digital content. Core topics include Research Methods, Fieldwork, Project Management, Critical & Analytical Thinking, Ethics & Professional Practice, and Design & Creative Practice. Students can choose a three-year study route, a four-year course with an integrated foundation year, or a four-year option incorporating a professional placement. The first year introduces foundational concepts through compulsory modules such as Screen and Page, Introduction to User Experience Design, Critical and Contextual Studies 1: Think, Play, Learn, Sound and Vision, and Digital Content Creation. Year 2 advances technical and creative capabilities with compulsory modules including Motion Graphics, Prototype and Play, Critical and Contextual Studies 2: Creativity and Context in Dialogue, and Immersive Storytelling, alongside optional modules such as Reality Checkpoint – Socially Engaged Practice and the Public Realm, Reportage, Archive: Creative Futures, Exhibitions in Context, and Time Based Media. The final year focuses on independent execution through compulsory modules like Digital Media Specialised Practice and Digital Media Major Project, complemented by optional studies in Critical and Contextual Studies 3: Creative Inquiry or Critical and Contextual Studies 3: Working in the Creative Industries.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
112-96 UCAS Tariff points. We accept A Levels, T Levels, BTECs, OCR, Access to HE and most other qualifications within the UCAS Tariff. Preferably to include an Art, Design or Media subject at A level or equivalent level. 3 GCSEs at grade C, or grade 4, or above, including English. If English is not your first language you will be expected to demonstrate a certificated level of proficiency of at least IELTS 6.0 (Academic level) or equivalent English Language qualification, as recognised by Anglia Ruskin University.
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What students say
Based on about 8 final-year students who answered (a small group: a rough guide only)
- Teaching on my course: 89%
- Learning opportunities: 78%
- Assessment and feedback: 87%
- Academic support: 91%
- Organisation and management: 77%
- Learning resources: 82%
- Student voice: 76%
Do students stay on the course?
Based on about 10 students who started (a small group: a rough guide only)
- Continued on course: 80%
- Left higher education: 10%
- Moved to a lower qualification: 10%
What graduates do next
Based on about 10 graduates who answered, across similar courses at this university (a small group: a rough guide only)
- Working: 85%
- Working and studying: 5%
- Unemployed: 5%
Most common jobs
- Artistic, literary and media occupations: 20%
- Design occupations: 20%
- Web and Multimedia Design Professionals: 15%
- Teaching and Childcare Support Occupation: 5%
- Leisure, travel and related personal service occupations: 5%
- Find their work meaningful: 75%
- Feel on track for their future plans: 65%
- Use what they learnt on the course: 45%
Where graduates work (5 years on)
Based on about 150 graduates, across similar courses at this university
- North East: 1%
- North West: 3%
- Yorkshire and the Humber: 5%
- East Midlands: 5%
- East of England: 66%
- London: 8%
- South East: 11%
- Scotland: 2%
Who gets in
Based on about 20 students who started (a small group: a rough guide only)
- A levels: 85%
- Other HE qualification: 15%
Accreditation & quality ratings
TEF 2023 (whole university): Gold overall, Gold for student experience, Silver for student outcomes.
Modules
- Into ARU
- Screen and Page
- Introduction to User Experience Design
- Critical and Contextual Studies 1: Think, Play, Learn
- Sound and Vision
- Digital Content Creation
- Motion Graphics
- Prototype and Play
- Critical and Contextual Studies 2: Creativity and Context in Dialogue
- Immersive Storytelling
- Ruskin Module
- Reality Checkpoint – Socially Engaged Practice and the Public Realm
- Reportage
- Archive: Creative Futures
- Exhibitions in Context
- Time Based Media
- Digital Media Specialised Practice
- Digital Media Major Project
- Critical and Contextual Studies 3: Creative Inquiry
- Critical and Contextual Studies 3: Working in the Creative Industries
Questions about this course
How much do graduates of BA Digital Media Production at Anglia Ruskin University earn?
The median salary is £24,000 after 15 months, £18,500 after 3 years, £22,000 after 5 years. After five years the middle half of graduates earn between £17,000 and £28,000. The £22,000 median after five years is £4,000 less than the UK median for Design studies.
What do graduates of BA Digital Media Production at Anglia Ruskin University do next?
90% were in work or further study 15 months after finishing (Graduate Outcomes 2022-23).
Are students happy with the teaching on BA Digital Media Production at Anglia Ruskin University?
89% of final-year students were positive about the teaching in the National Student Survey 2024-25.
What grades do I need for BA Digital Media Production at Anglia Ruskin University?
The average entrant had 100 UCAS points.
How many students continue on BA Digital Media Production at Anglia Ruskin University?
80% of students continued into their second year, and 10% left higher education.