BSc Marketing
About this course
BSc (Hons) Marketing is a business and management degree centred on commercial strategy, consumer engagement, and market analysis. Core topics include Project Management, Financial Analysis, Accounting, Marketing, Legal Analysis, Environmental Analysis, Critical & Analytical Thinking, and Entrepreneurship. The course includes an optional foundation year and features an undergraduate major project involving collaborative work on live business briefs. The first year establishes core foundations through Introduction to Financial Analysis and Management, Digital Business and Principles of Marketing, Global Business Environment and International Strategy, Organisational Behaviour, Introduction to Business Contracts and the Law, and Into ARU. The second year advances into specialist areas with Consumer Behaviour, Retail and Services Marketing, Ruskin Module, Entrepreneurial Practice, and Project Management. The final year focuses on advanced applications, featuring Strategic Brand Management, Sustainable Enterprise, Marketing Communications, and Undergraduate Major Project.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
112-96 UCAS Tariff points. We accept A Levels, T Levels, BTECs, OCR, Access to HE and most other qualifications within the UCAS Tariff. 3 GCSEs at grade C, or grade 4, or above, including English and Maths. If English is not your first language you will be expected to demonstrate a certificated level of proficiency of at least IELTS 6.0 (Academic level) or equivalent English Language qualification, as recognised by Anglia Ruskin University.
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What students say
Based on about 389 final-year students who answered, across similar courses at this university
- Teaching on my course: 86%
- Learning opportunities: 86%
- Assessment and feedback: 86%
- Academic support: 88%
- Organisation and management: 85%
- Learning resources: 91%
- Student voice: 80%
Do students stay on the course?
Based on about 15 students who started (a small group: a rough guide only)
- Continued on course: 95%
- Left higher education: 5%
What graduates do next
Based on about 385 graduates who answered, across similar courses at this university
- Working: 67%
- Working and studying: 12%
- Further study: 2%
- Unemployed: 4%
Most common jobs
- Administrative occupations: 18%
- Managers, directors and senior officials: 15%
- Business and public service associate professionals: 12%
- Elementary occupations: 8%
- Process, plant and machine operatives: 6%
- Find their work meaningful: 70%
- Feel on track for their future plans: 59%
- Use what they learnt on the course: 56%
Where graduates work (5 years on)
Based on about 655 graduates, across similar courses at this university
- North East: 1%
- North West: 3%
- Yorkshire and the Humber: 2%
- East Midlands: 4%
- West Midlands: 4%
- East of England: 48%
- London: 28%
- South East: 8%
- South West: 2%
Who gets in
Based on about 1,040 students who started, across similar courses at this university
- A levels: 67%
- Access course: 1%
- Other HE qualification: 3%
- Other qualifications: 1%
- No formal qualifications: 28%
Accreditation & quality ratings
TEF 2023 (whole university): Gold overall, Gold for student experience, Silver for student outcomes.
Modules
- Introduction to Financial Analysis and Management
- Digital Business and Principles of Marketing
- Global Business Environment and International Strategy
- Organisational Behaviour
- Introduction to Business Contracts and the Law
- Into ARU
- Consumer Behaviour
- Retail and Services Marketing
- Ruskin Module
- Entrepreneurial Practice
- Project Management
- Strategic Brand Management
- Sustainable Enterprise
- Marketing Communications
- Undergraduate Major Project
Questions about this course
How much do graduates of BSc Marketing at Anglia Ruskin University earn?
The median salary is £29,000 after 15 months, £26,500 after 3 years, £32,000 after 5 years. After five years the middle half of graduates earn between £25,000 and £45,000. The £32,000 median after five years is the same as the UK median for Business studies.
What do graduates of BSc Marketing at Anglia Ruskin University do next?
81% were in work or further study 15 months after finishing (Graduate Outcomes 2022-23).
Are students happy with the teaching on BSc Marketing at Anglia Ruskin University?
86% of final-year students were positive about the teaching in the National Student Survey 2024-25.
What grades do I need for BSc Marketing at Anglia Ruskin University?
The average entrant had 83 UCAS points.
How many students continue on BSc Marketing at Anglia Ruskin University?
95% of students continued into their second year, and 5% left higher education.