BSc Marketing
Entry requirements
A level: BCC - CCD
About this course
BSc (Hons) Marketing, covering the principles and practice of marketing in business. Core topics include Accounting, Marketing, and Entrepreneurship. This four-year programme includes an integrated placement year for industry experience. It is delivered by Aston Business School, which holds triple-crown accreditation from AACSB, AMBA and EQUIS.
Modules
- Marketing Principles
- Essential Skills for Marketers
- Consumer Behaviour
- Marketing Communications
- Content Marketing
- Law, Economics and Accounting for Marketers
- Foundations of Business Analytics
- User Experience Design
- Market Research
- Services Marketing and Management
- Stakeholder Relations Management
- Digital Analytics
- Digital and Social Media Marketing
- Influencer Marketing
- Doing e-Business
- Sports Marketing
- Events Management
- B2B Marketing and Sales
- Language in the News Media
- Integrated Placement Year
- Marketing Strategy
- Strategic Management
- Digital Innovation for Marketing
- Ethical and Sustainable Marketing
- Strategic Brand Management
- International Marketing
- Retail Management
- Strategic Sales Management
- Enterprise and Entrepreneurship for Marketing
- Leadership and Management Communications
- Multimodal Communication