BSc Psychology and Marketing
Entry requirements
A level: BCC - CCD
About this course
BSc (Hons) in Psychology and Marketing, combining the study of human behaviour with marketing. Core topics include Data Analysis, Research Methods, Accounting, Marketing, Human Behaviour, and Entrepreneurship. The degree holds dual accreditation from the British Psychological Society and the Chartered Institute of Marketing. Students can complete a placement year and undertake a supervised final-year project.
Modules
- Key Skills in Psychology I
- Key Skills in Psychology II
- Biological and Cognitive Psychology
- Developmental and Social Psychology
- Marketing Principles
- Law, Economics and Accounting for Marketers
- Marketing Communications
- Consumer Behaviour
- Applied Psychology and Professional Skills
- Research Methods and Data Analysis
- Individual Differences and Personality
- Cognition and Cognitive Neuropsychology
- Stakeholder Relations Management
- Services Marketing & Management
- Market Research
- Digital Analytics
- Placement year
- Final Year Project
- Critical Social Psychology
- Child Development
- Marketing Strategy
- Ethical and Sustainable Marketing
- Strategic Brand Management
- Strategic Sales Management
- Retail Management
- Enterprise and Entrepreneurship for Marketing