BSc Marketing
Entry requirements
GCSE Maths at grade C/4 required if not demonstrated by the Level 3 qualification. Offers are tariff based, 104 - 128 tariff points from a Level 3 qualification* e.g.: A Levels: General Studies and Key Skills not normally accepted BTEC National Extended Diploma: DMM - DDM Cambridge Technical Extended Diploma: DMM - DDM International Baccalaureate Diploma: accepted Access: pass required Welsh Baccalaureate: We will accept this qualification in conjunction with other level 3 qualifications T Levels: T Levels in a relevant subject considered on a case-by-case basis Extended Project Qualification: Points can include a relevant Extended Project (EPQ) but must include a minimum 2 full A-levels, or equivalent.
About this course
BSc (Hons) Marketing. Core topics include Marketing, Data Analysis, Statistics, Project Management, Accounting, and Entrepreneurship. The programme holds CIM accreditation, and students take part in CIM's 'The Pitch' national competition. A Consultancy Project involves collaboration with an external organisation to address real business challenges.
Modules
- Marketing in Practice
- Digital Marketing Essentials
- Foundations of Marketing
- Principles of Marketing
- Professional Marketing Skills
- Sgiliau Marchnata Proffesiynol
- Principles of Management and Organisation
- Management and Enterprise
- Introduction to Contemporary Management Issues in Ethics, Sustainability, Human Resource Management (HRM) and Tourism
- Tourism Structure and Infrastructure
- Principles of Financial Accounting
- Personal Finance and Banking
- Technology in Marketing
- Strategic Digital Marketing
- Brand and Retail Management
- Marketing Research and CRM
- Consultancy Project
- Project Ymgynghoriaeth
- Marketing and Social Media Communications
- Marchnata a Chyfathrebu’n defnyddio’r Cyfryngau Cymdeithasol
- Business Information Systems
- Technology and Digitalisation in Tourism
- Critical Thinking in Entrepreneurship
- Leadership for Organisational Engagement
- Marketing Performance Monitoring and Analytics
- Marketing and Society
- International Strategic Marketing
- Mastering the Boardroom: Governance, Processes and Impact
- The Professional Marketer
- Managing Sustainable and Resilient Tourism Destinations
- Crisis Management and Organisational Resilience
- Strategy for Future Change Leaders