BSc Marketing (with Foundation Year)
Entry requirements
Offers are tariff based, 48 - 96 tariff points, from Level 3 qualifications* e.g A Levels (including: AS-levels, General Studies) International Baccalaureate: accepted Extended Project Qualification (EPQ): accepted BTEC: Diplomas and Certificate accepted Cambridge Technical: Diplomas and Certificates accepted City & Guilds: Advanced Technical Diplomas accepted Welsh Baccalaureate: accepted Scottish Highers: accepted Irish Leaving Certificate: accepted T-levels: considered on a case-by-case basis We also welcome applications from mature learners. Mature students and/or those with other qualifications are considered on individual merit
About this course
BSc (Hons) in Marketing. Core topics include Data Analysis, Statistics, Mathematical Modelling, Accounting, Entrepreneurship, and Artificial Intelligence & Machine Learning. The programme includes a foundation year shared with students from accounting, economics, and management disciplines before progressing to the standard BSc. In the final year, students complete a Consultancy Project working with an external organisation.
Modules
- Academic Skills
- Economics
- Introduction to Data Science
- UK Government and Society
- Data Analysis
- Business Functions
- Business Law
- Management Studies
- Financial Accounting
- Media Studies (News Media)
- Principles of Management and Organisation
- Digital Business and Marketing in the Age of AI
- Responsible Global Management
- Principles of Strategic Management Accounting
- Consumer Behaviour
- Foundations of Marketing
- Strategic Digital Marketing
- Consultancy Project
- Marketing and Social Media Communications
- Brand and Retail Management
- Marketing Research and CRM
- Business Information Systems
- Technology and Digitalisation in Tourism
- Critical Thinking in Entrepreneurship
- Leadership for Organisational Engagement
- Marketing Performance Monitoring and Analytics
- Marketing and Society
- International Strategic Marketing
- Mastering the Boardroom: Governance, Processes and Impact
- The Professional Marketer
- Managing Sustainable and Resilient Tourism Destinations
- Crisis Management and Organisational Resilience
- Strategy for Future Change Leaders