BA Fashion Marketing and Management
Entry requirements
We accept a wide range of qualifications for entry to our undergraduate programmes. The main ones are listed below: A Level – grades BBB-BCC. No specific subject required. BTEC – Extended Diploma grades from Distinction Distinction Merit (DDM) to Distinction Merit Merit (DMM). No specific subject required. T Levels – grade Merit. No specific subject required. International Baccalaureate – a minimum of 32 points. Access to HE courses – Access to HE Diploma or Access to HE Certificate (60 credits, 45 of which must be Level 3, at Merit or higher). No specific subject required. If you don’t meet the entry requirements above, we may be able to accept your prior learning or experience from outside of formal education. See our Accreditation of Prior Learning (APL) page to learn more. English Language Requirements for International and EU Applicants IELTS 6.0 - for visa nationals, with a minimum score of IELTS 5.5 in each element.
About this course
BA (Hons) Marketing, focused on fashion marketing and management. Core topics include marketing, entrepreneurship, and design and creative practice. Students can opt for a four-year full-time route that includes a professional placement year. Optional accreditation from the Chartered Institute of Marketing is available, and a fashion marketing and management project is completed in the final year.
Modules
- Fashion Marketing
- Fashion Brand Management
- Fashion Product Development
- The Business Environment
- Managing Data
- Wicked Problems: The Complexity of Critical Design Thinking.
- Fashion Buying and Retailing
- Fashion Consumer Insights
- Digital Marketing Essentials
- Career Development and Networking in Fashion
- Critical Design Thinking and Contemporary Issues.
- Entrepreneurship
- Global Communication Strategies
- Festivals and Events Management.
- Fashion Marketing and Management Project
- Fashion Futures
- Fixing Fashion: Sustainability and Solutions.
- Exhibitions and Public Audiences
- Organisational Strategy
- New Trends in Management.