BA Marketing
Entry requirements
We accept a wide range of qualifications for entry to our undergraduate programmes. The main ones are listed below: A Level – grades BBB-BCC. No specific subject required. BTEC – Extended Diploma grades from Distinction Distinction Merit (DDM) to Distinction Merit Merit (DMM). No specific subject required. T Levels – grade Merit. No specific subject required. International Baccalaureate – a minimum of 32 points. Access to HE courses – Access to HE Diploma or Access to HE Certificate (60 credits, 45 of which must be Level 3, at Merit or higher). No specific subject required. If you don’t meet the entry requirements above, we may be able to accept your prior learning or experience from outside of formal education. See our Accreditation of Prior Learning (APL) page to learn more. English Language Requirements for International and EU Applicants IELTS 6.0 - for visa nationals, with a minimum score of IELTS 5.5 in each element.
About this course
BA (Hons) Marketing, combining marketing with creative practice and global business perspectives. Core topics include marketing, entrepreneurship, design and creative practice, and global and comparative perspective. The course includes an optional professional placement year and offers an additional qualification from the Chartered Institute of Marketing (CIM). Modules such as AI Communications and Immersive Media explore emerging marketing technologies.
Modules
- The Business Environment
- Principles of Marketing in the Digital Age
- Managing Data
- Brand Management and Communications
- Economics and Globalisation
- Design Thinking for Enterprise
- Digital Marketing Essentials
- Creativity for Business
- Global communication strategies
- Digital storytelling
- Entrepreneurship
- Marketing in Practice
- Promotional Media
- Influencers and contemporary celebrity
- International Business
- Work Placement
- Professional Placement Year
- Immersive Media
- Sustainable Marketing
- International Marketing
- Cross-Cultural Management in International Business
- Marketing Project
- Successful Freelancing
- AI Communications
- Digital Content Strategy
- New Trends in Management
- Creating and Hosting Festivals and Events
- Entertainment, Media and IP Law