BA Digital Marketing
Entry requirements
Standard offer: 120 UCAS Tariff points. Learn more about UCAS Tariff points . Accelerate offer: 80 UCAS Tariff points. Find out more about BCU Accelerate . This course does not require evidence of GCSE qualifications. Please see A Level, BTEC and other level 3 requirements below. A Level / AS Level: A Level: 120 UCAS Tariff points / BBB (or equivalent) AS Level: Must be in a different subject to A Levels A maximum of four subjects will be considered Pearson BTEC (Diploma / Extended Diploma/ Extended Certificate): 120 UCAS Tariff points Diploma accepted with one A Level or equivalent level 3 qualifications Extended Certificate accepted with two A Levels or equivalent level 3 qualifications T Level: Merit overall All subjects accepted but Craft and Design and Media, Broadcast and Production preferred Access to HE Diploma: Pass with 60 credits. At least 45 credits at level 3 with 30 credits at Merit or Distinction Accepted subjects: Information, Communication Technology and Business subjects preferred but other subjects also considered OCR Cambridge Technical qualifications: 120 UCAS Tariff points NCFE CACHE Level 3 qualifications: 120 UCAS Tariff points WJEC Level 3 qualifications: 120 UCAS Tariff points Considered with two A Levels or equivalent level 3 qualification(s) Irish Leaving Certificate (Highers): Minimum of 120 UCAS Tariff points, achieved in five Higher level subjects Scottish Higher / Advanced Higher: 120 UCAS Tariff points from three Advanced Highers (CCC) or two Advanced Highers (CC) plus two Highers (CC) Welsh Baccalaureate: 120 UCAS Tariff points. Considered with three A Levels or equivalent level 3 qualifications UAL Level 3 Extended Diploma: Merit overall Foundation Studies (Art and Design, and Art, Design and Media): Considered with a maximum of three other level 3 qualifications to obtain 120 points
About this course
BA (Hons) in Marketing. Core topics include Research Methods, Project Management, Marketing, and Ethics & Professional Practice. The Major Project module allows students to undertake a sustained, in-depth research project, either as a written dissertation or practice-based portfolio. The course is structured as a two-year fast-track programme.
Modules
- Audiences and Brand Development
- Research Methodologies
- Planning and Strategy
- Collaborative Practice – Developing and Pitching
- Collaborative Practice – Production
- Methodologies for Digital Marketing Campaigns
- Content Marketing
- Professional Practice
- Major Project