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BA Fashion Business and Promotion

Birmingham City University

Institution
Birmingham City University
Level
undergraduate
Subject
Fashion Business and Promotion - BA (Hons)
Duration
3 years
UCAS code
W5N9
Typical offer
A-level BBC, UCAS 112

Entry requirements

Standard offer: 112 UCAS Tariff points. Learn more about UCAS Tariff points . Accelerate offer: 80 UCAS Tariff points. Find out more about BCU Accelerate . This course does not require evidence of GCSE qualifications. Please see A Level, BTEC and other level 3 requirements below. A Level / AS Level: A Level: 112 UCAS Tariff points / BBC (or equivalent) AS Level: Must be in a different subject to A Levels A maximum of four subjects will be considered Pearson BTEC (Diploma / Extended Diploma/ Extended Certificate): 112 UCAS Tariff points Diploma accepted with one A Level or equivalent level 3 qualifications Extended Certificate accepted with two A Levels or equivalent level 3 qualifications T Level: Merit overall All subjects accepted but Digital Production, Design and Development; Digital Business Services; Media, Broadcast and Production preferred. Access to HE Diploma: Pass with 60 credits, 45 credits at level 3 Accepted subjects: Arts, Media, Publishing, Retail, Commercial Enterprise and Business subjects preferred but other subjects also considered OCR Cambridge Technical qualifications: 112 UCAS Tariff points NCFE CACHE Level 3 qualifications: 112 UCAS Tariff points WJEC Level 3 qualifications: 112 UCAS Tariff points Considered with two A Levels or equivalent level 3 qualification(s) Irish Leaving Certificate (Highers): Minimum of 112 UCAS Tariff points, achieved in five Higher level subjects Scottish Higher / Advanced Higher: 112 UCAS Tariff points from three Advanced Highers (CCD) or two Advanced Highers (CD) plus two Highers (CC) Welsh Baccalaureate: 112 UCAS Tariff points. Considered with three A Levels or equivalent level 3 qualifications UAL Level 3 Extended Diploma: Merit overall Foundation Studies (Art and Design, and Art, Design and Media): Distinction overall

About this course

BA (Hons) Marketing and Publishing and English and Fashion Design, combining these disciplines within the fashion industry. Core topics include Marketing, Critical & Analytical Thinking, and Ethics & Professional Practice. An optional professional placement year is available for hands-on industry experience. Final-year students undertake a Major Concept Strategy project, developing a concept that addresses a gap in the market.

Modules

  • Fashion Business Context
  • Fashion Activism: A Catalyst for Change
  • Buying & Merchandising for the Future
  • Global Fashion Spaces: Experiential Retail
  • Marketing Strategies
  • Experience Economy
  • Industry Project
  • Independent Creative Entrepreneur
  • Major Concept Strategy
  • Creative Realisation
  • Self Promotion and Commercialisation