BA Marketing with Advertising and Public Relations
Entry requirements
Standard offer: 112 UCAS Tariff points. Learn more about UCAS Tariff points . Accelerate offer: 80 UCAS Tariff points. Find out more about BCU Accelerate . This course does not require evidence of GCSE qualifications. Please see A Level, BTEC and other level 3 requirements below. A Level / AS Level: A Level: 112 UCAS Tariff points / BBC (or equivalent) AS Level: Must be in a different subject to A Levels A maximum of four subjects will be considered Pearson BTEC (Diploma / Extended Diploma/ Extended Certificate): 112 UCAS Tariff points Diploma accepted with one A Level or equivalent level 3 qualifications Extended Certificate accepted with two A Levels or equivalent level 3 qualifications T Level: Merit overall All subjects considered Access to HE Diploma: Pass with 60 credits, 45 credits at level 3 OCR Cambridge Technical qualifications: 112 UCAS Tariff points NCFE CACHE Level 3 qualifications: 112 UCAS Tariff points WJEC Level 3 qualifications: 112 UCAS Tariff points Considered with two A Levels or equivalent level 3 qualification(s) Irish Leaving Certificate (Highers): Minimum of 112 UCAS Tariff points, achieved in five Higher level subjects Scottish Higher / Advanced Higher: 112 UCAS Tariff points from three Advanced Highers (CCD) or two Advanced Highers (CD) plus two Highers (CC) Welsh Baccalaureate: 112 UCAS Tariff points. Considered with three A Levels or equivalent level 3 qualifications AAT Diploma in Accounting: 112 UCAS Tariff points Considered with two A Levels or equivalent level 3 qualification(s) IFS / LIBF in Financial Studies: 112 UCAS Tariff points Considered with two A Levels or equivalent level 3 qualification(s)
About this course
BA (Hons) in Marketing and Fashion communication, combining marketing principles with advertising and public relations. Core topics include Marketing, Data Analysis, Project Management, Accounting, Entrepreneurship, and Artificial Intelligence & Machine Learning. Students can join The Link Agency, a student-run agency working on live projects for external clients. A one-year paid industry placement is available, and the course includes participation in The Pitch, a national competition hosted by the Chartered Institute of Marketing.
Modules
- Design in Marketing
- Introduction to Data Analytics and AI
- Finance for Managers
- Digital Marketing Principles
- Entrepreneurial Experience
- Advertising and PR: Principles and Practice
- Brand Management and Visual Communications
- Integrated Marketing Communications
- Data Analytics and AI in Practice
- Live Event Experiences
- Entrepreneurial Feasibility
- Sustainable Marketing
- Contemporary Advertising Practice
- PR Planning and Reputation Management in the Digital Era
- Customer Relationship Management
- Practical Applications of AI in Business
- Creative Digital Marketing Professional
- Sales and Channel Management
- Business Models for Digital Economy
- Management Project