BA Marketing
Entry requirements
Standard offer: 112 UCAS Tariff points. Learn more about UCAS Tariff points . Accelerate offer: 80 UCAS Tariff points. Find out more about BCU Accelerate . This course does not require evidence of GCSE qualifications. Please see A Level, BTEC and other level 3 requirements below. A Level / AS Level: A Level: 112 UCAS Tariff points / BBC (or equivalent) AS Level: Must be in a different subject to A Levels A maximum of four subjects will be considered Pearson BTEC (Diploma / Extended Diploma/ Extended Certificate): 112 UCAS Tariff points Diploma accepted with one A Level or equivalent level 3 qualifications Extended Certificate accepted with two A Levels or equivalent level 3 qualifications T Level: Merit overall All subjects considered Access to HE Diploma: Pass with 60 credits, 45 credits at level 3 OCR Cambridge Technical qualifications: 112 UCAS Tariff points NCFE CACHE Level 3 qualifications: 112 UCAS Tariff points WJEC Level 3 qualifications: 112 UCAS Tariff points Considered with two A Levels or equivalent level 3 qualification(s) Irish Leaving Certificate (Highers): Minimum of 112 UCAS Tariff points, achieved in five Higher level subjects Scottish Higher / Advanced Higher: 112 UCAS Tariff points from three Advanced Highers (CCD) or two Advanced Highers (CD) plus two Highers (CC) Welsh Baccalaureate: 112 UCAS Tariff points. Considered with three A Levels or equivalent level 3 qualifications AAT Diploma in Accounting: 112 UCAS Tariff points Considered with two A Levels or equivalent level 3 qualification(s) IFS / LIBF in Financial Studies: 112 UCAS Tariff points Considered with two A Levels or equivalent level 3 qualification(s)
About this course
BA (Hons) Marketing, combining core marketing principles with data analytics and emerging technologies. Core topics include Data Analysis, Artificial Intelligence & Machine Learning, Accounting, Project Management, and Entrepreneurship. The programme is recognised by the Chartered Institute of Marketing (CIM) and includes the opportunity to work in a student-led marketing agency on live client projects. Students can participate in The Pitch, an annual nationwide marketing competition run by the CIM.
Modules
- Design in Marketing
- Introduction to Data Analytics and AI
- Finance for Managers
- Digital Marketing Principles
- Entrepreneurial Thinking
- Marketing Research and Consultancy
- Brand Management and Visual Communications
- Integrated Marketing Communications
- Social Media Marketing and Commerce
- Data Analytics and AI in Practice
- MarTech and Digital Automation
- Live Event Experiences
- Entrepreneurial Feasibility
- Sustainable Marketing
- Digital Marketing Performance and Analytics
- Customer Relationship Management
- Practical Applications of AI in Business
- PR Planning and Reputation Management in the Digital Era
- Sales and Channel Management
- Creative Digital Marketing Professional
- Business Models for Digital Economy
- Management Project