BSc Marketing
About this course
BSc (Hons) Marketing is an undergraduate degree centred on the academic discipline of marketing. Core topics include Statistics, Research Methods, and Marketing. This professionally accredited course holds recognition from the Chartered Institute of Marketing and the Data Marketing Association, and includes practical engagement through live small business enterprise projects and industry collaborations. The first year introduces foundational concepts through modules such as Principles of marketing, Consumer behaviour, and Essential statistics for business and marketing, alongside digital analytics. The second year advances into international strategy and emerging technology via Data and research methods for business, International brand communications, Marketing for small/medium enterprises, and AI in business. The final year focuses on strategic application through Digital communications strategy, Ethics and CSR in business, Strategic digital transformation and the future of marketing, and concludes with a substantial Business project.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
96 UCAS tariff points including 80 from at least 3 A-levels or equivalent. With Foundation Year: 48 UCAS tariff points including 32 from at least 1 A-level or equivalent.
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What students say
Based on about 21 final-year students who answered, across similar courses at this university (a small group: a rough guide only)
- Teaching on my course: 82%
- Learning opportunities: 78%
- Assessment and feedback: 83%
- Academic support: 90%
- Organisation and management: 74%
- Learning resources: 76%
- Student voice: 79%
Do students stay on the course?
Based on about 35 students who started, across similar courses at this university
- Continued on course: 50%
- Gained a higher qualification: 10%
- Left higher education: 40%
What graduates do next
Based on about 104 graduates who answered, across similar courses at this university
- Working: 62%
- Working and studying: 10%
- Further study: 2%
- Unemployed: 13%
Most common jobs
- Managers, directors and senior officials: 14%
- Elementary occupations: 11%
- Administrative occupations: 11%
- Business and public service associate professionals: 10%
- Process, plant and machine operatives: 9%
- Find their work meaningful: 73%
- Feel on track for their future plans: 58%
- Use what they learnt on the course: 51%
Where graduates work (5 years on)
Based on about 415 graduates, across similar courses at this university
- North West: 1%
- East Midlands: 5%
- West Midlands: 2%
- East of England: 47%
- London: 32%
- South East: 10%
- South West: 1%
- Northern Ireland: 1%
Who gets in
Based on about 15 students who started (a small group: a rough guide only)
- A levels: 95%
- A degree: 5%
Accreditation & quality ratings
- Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
- IDM accreditation recognises that the course has met the content requirements for students to take the IDM Certificate in Digital and Data Driven Marketing, an entry level qualifications for those entering the data and marketing profession. Students may become DMA student members, use DMA content to support their learning and gain skills to increase their employability for work.
TEF 2023 (whole university): Bronze overall, Silver for student experience, Bronze for student outcomes.
Modules
- Digital understanding and delivery
- Integrated digital marketing communications
- The “future you” in a marketing role
- The caring and thinking leader
- Introduction to digital marketing and analytics
- Beginning your professional journey
- Anatomy of a successful marketer
- Principles of marketing
- Consumer behaviour
- Essential statistics for business and marketing
- Data and research methods for business
- Career in practice
- International brand communications
- Marketing for small/medium enterprises (SME)
- AI in business
- Digital communications strategy
- Continuing professional development
- Ethics and CSR in business
- Strategic digital transformation and the future of marketing
- Business project
Questions about this course
How much do graduates of BSc Marketing at University of Bedfordshire earn?
The median salary is £25,000 after 15 months, £22,000 after 3 years, £26,500 after 5 years. After five years the middle half of graduates earn between £19,500 and £34,500. The £26,500 median after five years is £5,000 less than the UK median for Marketing.
What do graduates of BSc Marketing at University of Bedfordshire do next?
73% were in work or further study 15 months after finishing (Graduate Outcomes 2022-23).
Are students happy with the teaching on BSc Marketing at University of Bedfordshire?
82% of final-year students were positive about the teaching in the National Student Survey 2024-25.
What grades do I need for BSc Marketing at University of Bedfordshire?
The average entrant had 89 UCAS points.
Is BSc Marketing at University of Bedfordshire accredited?
Yes. Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway. IDM accreditation recognises that the course has met the content requirements for students to take the IDM Certificate in Digital and Data Driven Marketing, an entry level qualifications for those entering the data and marketing profession. Students may become DMA student members, use DMA content to support their learning and gain skills to increase their employability for work.
How many students continue on BSc Marketing at University of Bedfordshire?
50% of students continued into their second year, and 40% left higher education.