BSc Marketing Data Analytics
About this course
BSc (Hons) in Marketing Data Analytics, a marketing degree centred on mathematical and computational approaches to commercial data. Core topics include Programming, Data Analysis, Statistics, Research Methods, Marketing, and Critical & Analytical Thinking. Students take part in live consultancy projects and competitions with businesses during the second and third years. The first year covers the foundations through Introduction to digital marketing and analytics, Principles of marketing, Consumer behaviour, Beginning your professional business journey, Essential statistics for business and marketing, and Introduction to data analytics software. The second year builds proficiency with Integrated digital marketing communications, Data and research methods for business, Econometrics for marketing, Further data analytics software, Analytics for customer insights and selection, and Practical digital marketing analytics. The final year focuses on advanced methods through Marketing ethics and CSR, Further customer analytics and insights, Using databases for marketing decisions, and Practical text and social media analytics, alongside a compulsory Business project.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
96 UCAS tariff points including 80 from at least 3 A-levels or equivalent. GCSE grade 5 Maths or equivalent.
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What students say
Based on about 21 final-year students who answered, across similar courses at this university (a small group: a rough guide only)
- Teaching on my course: 82%
- Learning opportunities: 78%
- Assessment and feedback: 83%
- Academic support: 90%
- Organisation and management: 74%
- Learning resources: 76%
- Student voice: 79%
Do students stay on the course?
Based on about 35 students who started, across similar courses at this university
- Continued on course: 50%
- Gained a higher qualification: 10%
- Left higher education: 40%
What graduates do next
Based on about 104 graduates who answered, across similar courses at this university
- Working: 62%
- Working and studying: 10%
- Further study: 2%
- Unemployed: 13%
Most common jobs
- Managers, directors and senior officials: 14%
- Elementary occupations: 11%
- Administrative occupations: 11%
- Business and public service associate professionals: 10%
- Process, plant and machine operatives: 9%
- Find their work meaningful: 73%
- Feel on track for their future plans: 58%
- Use what they learnt on the course: 51%
Where graduates work (5 years on)
Based on about 415 graduates, across similar courses at this university
- North West: 1%
- East Midlands: 5%
- West Midlands: 2%
- East of England: 47%
- London: 32%
- South East: 10%
- South West: 1%
- Northern Ireland: 1%
Who gets in
Based on about 30 students who started, across similar courses at this university
- A levels: 75%
- A degree: 5%
- Other HE qualification: 5%
- Other qualifications: 5%
- No formal qualifications: 15%
Accreditation & quality ratings
TEF 2023 (whole university): Bronze overall, Silver for student experience, Bronze for student outcomes.
Modules
- Introduction to digital marketing and analytics
- Principles of marketing
- Consumer behaviour
- Beginning your professional business journey
- Essential statistics for business and marketing
- Introduction to data analytics software
- Integrated digital marketing communications
- Data and research methods for business
- Econometrics for marketing
- Further data analytics software
- Analytics for customer insights and selection
- Practical digital marketing analytics
- Marketing ethics and CSR
- Further customer analytics and insights
- Using databases for marketing decisions
- Practical text and social media analytics
- Business project
Questions about this course
How much do graduates of BSc Marketing Data Analytics at University of Bedfordshire earn?
The median salary is £25,000 after 15 months, £22,000 after 3 years, £26,500 after 5 years. After five years the middle half of graduates earn between £19,500 and £34,500. The £26,500 median after five years is £5,000 less than the UK median for Marketing.
What do graduates of BSc Marketing Data Analytics at University of Bedfordshire do next?
73% were in work or further study 15 months after finishing (Graduate Outcomes 2022-23).
Are students happy with the teaching on BSc Marketing Data Analytics at University of Bedfordshire?
82% of final-year students were positive about the teaching in the National Student Survey 2024-25.
What grades do I need for BSc Marketing Data Analytics at University of Bedfordshire?
The average entrant had 82 UCAS points.
How many students continue on BSc Marketing Data Analytics at University of Bedfordshire?
50% of students continued into their second year, and 40% left higher education.