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BSc Business Management with Communications and Year in Industry

University of Birmingham

Institution
University of Birmingham
Level
undergraduate
Subject
BSc Business Management with Communications and Year in Industry BSc
Duration
4 years
UCAS code
N191
Typical offer
A-level AAB, IB 32

Entry requirements

A Level: AAB - A Level subjects excluded for entry include: General Studies, Critical Thinking, and Use of Maths.. IB: 6,6,5 32 points overall. BTEC: DDD in Business, Applied Science, or Enterprise and Entrepreneurship

About this course

Bachelor of Science in BSc Business Management with Communications and Year in Industry BSc, a business management and marketing degree focusing on administrative practice and professional communication. Core topics include Research Methods, Project Management, Accounting, and Entrepreneurship. Students complete a compulsory professional placement in the third year. The first year covers core foundations through modules such as Introduction to Marketing and Communications, Organisations, Management and Entrepreneurship, and Accounting, Accountability and Financial Decision-making. The second year introduces compulsory study in Business Strategy, Research Methods, and Public Relations and Reputation Management, alongside optional choices like Contemporary Capitalism and Marketing Communications. The third year consists of a compulsory Year in Industry. The final year involves advanced core work including Content Production and Creativity and a Dissertation, while offering various optional modules spanning areas such as Change Management, International Business, and Supply Chain Innovation.

Modules

  • Introduction to Marketing and Communications
  • Organisations, Management and Entrepreneurship
  • Accounting, Accountability and Financial Decision-making
  • Economics for Business
  • Discover Management Education and Learning
  • Quantitative Skills for Business
  • Business Strategy
  • Research Methods
  • Responsible Business: Theory and Practice
  • Public Relations and Reputation Management
  • Event and Festival Management
  • Media, Culture and Production
  • Contemporary Capitalism
  • Intermediate Business Economics and the Macroeconomy
  • Marketing Communications
  • Digital Business Models and Transformation
  • Human Resource Management
  • Project Management
  • Year in Industry
  • Content Production and Creativity
  • Dissertation
  • Experience Design and Marketing
  • Responsible Marketing and Society
  • Accounting, Decision-Making and Governance
  • Business Strategies in Emerging Economies
  • Change Management
  • Critical Perspectives on Leadership
  • Economics of Strategy, Risk and Globalisation
  • Globalisation, Innovation and Competitiveness
  • International Business
  • Britain and the EU
  • Business, Employment and Economic Policy
  • Crisis Management
  • Organisation Studies: Past, Present and Future
  • Small Business and Entrepreneurship
  • Predictive Analytics
  • Data Management Strategies and Technologies
  • Employment Relations
  • International Human Resource Management
  • Managing in Business-to-Business Markets
  • Supply Chain Innovation
  • Services and Retail Strategy