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BSc Business Management with Communications

University of Birmingham

Institution
University of Birmingham
Level
undergraduate
Subject
Business Management with Communications BSc
Duration
3 years
UCAS code
N190
Typical offer
A-level AAB, IB 32

Entry requirements

A Level: AAB - A Level subjects excluded for entry include: General Studies, Critical Thinking, and Use of Maths.. IB: 6,6,5 32 points overall. BTEC: DDD in Business, Applied Science, or Enterprise and Entrepreneurship

About this course

Bachelor of Science in Business Management with Communications, a business management and marketing degree examining enterprise operations and media strategies. Core topics include Research Methods, Project Management, Accounting, and Entrepreneurship. Students complete a dissertation in their final year. The first year covers foundational principles through Introduction to Marketing and Communications, Organisations, Management and Entrepreneurship, Accounting, Accountability and Financial Decision-making, and Economics for Business. The second year progresses to Business Strategy, Research Methods, Responsible Business: Theory and Practice, and Public Relations and Reputation Management, alongside optional choices such as Contemporary Capitalism, Intermediate Business Economics and the Macroeconomy, and Marketing Communications. The third year centres on Content Production and Creativity and a Dissertation, while offering various optional modules spanning areas like Accounting, Decision-Making and Governance, Business Strategies in Emerging Economies, Change Management, and Critical Perspectives on Leadership.

Modules

  • Introduction to Marketing and Communications
  • Organisations, Management and Entrepreneurship
  • Accounting, Accountability and Financial Decision-making
  • Economics for Business
  • Discover Management Education and Learning
  • Quantitative Skills for Business
  • Business Strategy
  • Research Methods
  • Responsible Business: Theory and Practice
  • Public Relations and Reputation Management
  • Event and Festival Management
  • Media, Culture and Production
  • Contemporary Capitalism
  • Intermediate Business Economics and the Macroeconomy
  • Marketing Communications
  • Digital Business Models and Transformation
  • Human Resource Management
  • Project Management
  • Content Production and Creativity
  • Dissertation
  • Experience Design and Marketing
  • Responsible Marketing and Society
  • Accounting, Decision-Making and Governance
  • Business Strategies in Emerging Economies
  • Change Management
  • Critical Perspectives on Leadership
  • Economics of Strategy, Risk and Globalisation
  • Globalisation, Innovation and Competitiveness
  • International Business
  • Britain and the EU
  • Business, Employment and Economic Policy
  • Crisis Management
  • Organisation Studies: Past, Present and Future
  • Small Business and Entrepreneurship
  • Predictive Analytics
  • Data Management Strategies and Technologies
  • Employment Relations
  • International Human Resource Management
  • Managing in Business-to-Business Markets
  • Supply Chain Innovation
  • Services and Retail Strategy