BSc Business Management with Marketing and Year in Industry
Entry requirements
IB: 6,6,5 32 points overall. BTEC: DDD in Business, Applied Science, or Enterprise and Entrepreneurship
About this course
Bachelor of Science in Business Management with Marketing and Year in Industry BSc, a business management and marketing degree examining organisational strategy and commercial operations. Core topics include Research Methods, Project Management, Accounting, Marketing, and Entrepreneurship. The four-year programme includes an integrated professional placement year. The first year covers foundational concepts through Introduction to Marketing and Communications, Organisations, Management and Entrepreneurship, and Accounting, Accountability and Financial Decision-making. The second year progresses to Business Strategy, Research Methods, and Consumer Behaviour, alongside optional choices such as Contemporary Capitalism and Media, Culture and Production. The third year consists of a professional placement via Year in Industry. The final fourth year involves compulsory modules including Data Visualization and Consumer Insights, Services and Retail Strategy, and a Dissertation, while offering various optional modules spanning Accounting, Decision-Making and Governance, Change Management, and Small Business and Entrepreneurship.
Modules
- Introduction to Marketing and Communications
- Organisations, Management and Entrepreneurship
- Accounting, Accountability and Financial Decision-making
- Economics for Business
- Discover Management Education and Learning
- Quantitative Skills for Business
- Business Strategy
- Research Methods
- Responsible Business: Theory and Practice
- Consumer Behaviour
- Marketing Communications
- Contemporary Capitalism
- Intermediate Business Economics and the Macroeconomy
- Media, Culture and Production
- Digital Business Models and Transformation
- Project Management
- Year in Industry
- Data Visualization and Consumer Insights
- Services and Retail Strategy
- Dissertation
- Accounting, Decision-Making and Governance
- Business Strategies in Emerging Economies
- Change Management
- Critical Perspectives on Leadership
- Economics of Strategy, Risk and Globalisation
- Globalisation, Innovation and Competitiveness
- International Business
- Predictive Analytics
- Employment Relations
- Managing in Business-to-Business Markets
- Britain and the EU
- Business, Employment and Economic Policy
- Crisis Management
- Content Production and Creativity
- Organisation Studies: Past, Present and Future
- Small Business and Entrepreneurship
- Data Management Strategies and Technologies
- International Human Resource Management
- Supply Chain Innovation
- Experience Design and Marketing
- Responsible Marketing and Society