BSc Business Management with Marketing
Entry requirements
IB: 6,6,5 32 points overall. BTEC: DDD in Business, Applied Science, or Enterprise and Entrepreneurship
About this course
Bachelor of Science in Business Management with Marketing, a Business Management and Marketing degree exploring commercial operations and promotional strategies. Core topics include Research Methods, Project Management, Accounting, Marketing, and Entrepreneurship. Students complete a final-year dissertation and have opportunities to study subjects such as supply chain innovation and international human resource management. The first year covers foundational concepts through Introduction to Marketing and Communications, Organisations, Management and Entrepreneurship, Accounting, Accountability and Financial Decision-making, and Economics for Business. The second year examines strategy and analysis with Business Strategy, Research Methods, Responsible Business: Theory and Practice, and Consumer Behaviour, alongside optional choices like Contemporary Capitalism. The final year focuses on advanced commercial topics including Data Visualization and Consumer Insights, Services and Retail Strategy, and a compulsory Dissertation. Optional modules in the final year allow students to explore diverse areas such as Change Management and Small Business and Entrepreneurship.
Modules
- Introduction to Marketing and Communications
- Organisations, Management and Entrepreneurship
- Accounting, Accountability and Financial Decision-making
- Economics for Business
- Discover Management Education and Learning
- Quantitative Skills for Business
- Business Strategy
- Research Methods
- Responsible Business: Theory and Practice
- Consumer Behaviour
- Marketing Communications
- Contemporary Capitalism
- Intermediate Business Economics and the Macroeconomy
- Media, Culture and Production
- Digital Business Models and Transformation
- Project Management
- Data Visualization and Consumer Insights
- Services and Retail Strategy
- Dissertation
- Accounting, Decision-Making and Governance
- Business Strategies in Emerging Economies
- Change Management
- Critical Perspectives on Leadership
- Economics of Strategy, Risk and Globalisation
- Globalisation, Innovation and Competitiveness
- International Business
- Predictive Analytics
- Employment Relations
- Managing in Business-to-Business Markets
- Britain and the EU
- Business, Employment and Economic Policy
- Crisis Management
- Content Production and Creativity
- Organisation Studies: Past, Present and Future
- Small Business and Entrepreneurship
- Data Management Strategies and Technologies
- International Human Resource Management
- Supply Chain Innovation
- Experience Design and Marketing
- Responsible Marketing and Society