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BSc Marketing

University of Birmingham

Institution
University of Birmingham
Level
undergraduate
Subject
Marketing BSc
Duration
3 years
UCAS code
N500
Typical offer
A-level AAB, IB 32

Entry requirements

A Level: AAB - A Level subjects excluded for entry include: General Studies, Critical Thinking, and Use of Maths.. IB: 6,6,5 32 points overall. BTEC: DDD in Business, Applied Science, or Enterprise and Entrepreneurship

About this course

Bachelor of Science in Marketing, a marketing degree centred on commercial theory, consumer analysis and business strategy. Core topics include Research Methods, Accounting, Marketing, and Entrepreneurship. The final year features a compulsory independent project. The first year covers the foundations through Introduction to Marketing and Communications, Organisations, Management and Entrepreneurship, Accounting, Accountability and Financial Decision-making, and Quantitative Skills for Business. The second year builds competence with Consumer Behaviour, Data Driven Marketing, Research Methods, and Marketing Communications, while optional modules explore International Marketing, Marketing and New Technologies, and Public Relations and Reputation Management. The final year includes the compulsory Marketing Research Project alongside advanced optional studies such as Data Visualization and Consumer Insights, Experience Design and Marketing, and Responsible Marketing and Society.

Modules

  • Introduction to Marketing and Communications
  • Organisations, Management and Entrepreneurship
  • Accounting, Accountability and Financial Decision-making
  • Consumption, Markets and Culture
  • Discover Marketing
  • Quantitative Skills for Business
  • Consumer Behaviour
  • Data Driven Marketing
  • Research Methods
  • Marketing Communications
  • International Marketing
  • Marketing and New Technologies
  • Models of Business
  • Operations and Supply Chain Management
  • Public Relations and Reputation Management
  • Event and Festival Management
  • Media, Culture and Production
  • New Product Development and Innovation
  • Marketing Research Project
  • Advances in Digital Marketing
  • Marketing in Action
  • Critical Perspectives on Leadership
  • Data Visualization and Consumer Insights
  • Experience Design and Marketing
  • Responsible Marketing and Society
  • Content Production and Creativity
  • Crisis Management
  • International Human Resource Management
  • Services and Retail Strategy
  • Supply Chain Innovation