BSc Marketing with Business Analytics and Year in Industry
Entry requirements
A Level: AAB - A Level subjects excluded for entry include: General Studies, Critical Thinking, and Use of Maths.. IB: 6,6,5 32 points overall. BTEC: DDD in Business, Applied Science, or Enterprise and Entrepreneurship
About this course
Bachelor of Science in Marketing with Business Analytics and Year in Industry, a marketing degree centred on analytical approaches to modern commerce. Core topics include Research Methods, Accounting, Marketing, and Entrepreneurship. The four-year programme incorporates a mandatory industry placement year between the academic stages. The first year covers foundational concepts through Introduction to Marketing and Communications, Organisations, Management and Entrepreneurship, Accounting, Accountability and Financial Decision-making, and Quantitative Skills for Business. The second year focuses on applied topics via Consumer Behaviour, Data Driven Marketing, Digital Business Models and Transformation, and Research Methods, with optional choices such as International Marketing and Operations and Supply Chain Management. The third year consists of the Year in Industry placement. The final fourth year advances technical capability through Data Visualization and Consumer Insights, Data Management Strategies and Technologies, and Advances in Digital Marketing, culminating in the Marketing Research Project.
Modules
- Introduction to Marketing and Communications
- Organisations, Management and Entrepreneurship
- Accounting, Accountability and Financial Decision-making
- Consumption, Markets and Culture
- Discover Marketing
- Quantitative Skills for Business
- Consumer Behaviour
- Data Driven Marketing
- Digital Business Models and Transformation
- Research Methods
- Marketing Communications
- International Marketing
- Marketing and New Technologies
- Operations and Supply Chain Management
- Public Relations and Reputation Management
- Year in Industry
- Data Visualization and Consumer Insights
- Data Management Strategies and Technologies
- Advances in Digital Marketing
- Marketing Research Project