BSc Marketing with Business Analytics
Entry requirements
A Level: AAB Several A Level subjects are excluded for entry including General Studies, Critical Thinking, and Use of Maths.. IB: 6,6,5 32 points overall. BTEC: DDD in Business, Applied Science, or Enterprise and Entrepreneurship
About this course
Bachelor of Science in Marketing with Business Analytics, a marketing degree focused on combining commercial strategy with data analytics. Core topics include Research Methods, Accounting, Marketing, and Entrepreneurship. Students complete a final-year marketing research project and can select from various optional modules. The first year covers foundational concepts through Introduction to Marketing and Communications, Organisations, Management and Entrepreneurship, Accounting, Accountability and Financial Decision-making, and Quantitative Skills for Business. The second year introduces Consumer Behaviour, Data Driven Marketing, Digital Business Models and Transformation, and Research Methods, alongside optional modules such as International Marketing, Marketing and New Technologies, Operations and Supply Chain Management, and Public Relations and Reputation Management. The final year centers on advanced analytical practice through Data Visualization and Consumer Insights, Data Management Strategies and Technologies, Advances in Digital Marketing, and the Marketing Research Project.
Modules
- Introduction to Marketing and Communications
- Organisations, Management and Entrepreneurship
- Accounting, Accountability and Financial Decision-making
- Consumption, Markets and Culture
- Discover Marketing
- Quantitative Skills for Business
- Consumer Behaviour
- Data Driven Marketing
- Digital Business Models and Transformation
- Research Methods
- Marketing Communications
- International Marketing
- Marketing and New Technologies
- Operations and Supply Chain Management
- Public Relations and Reputation Management
- Data Visualization and Consumer Insights
- Data Management Strategies and Technologies
- Advances in Digital Marketing
- Marketing Research Project