BSc Marketing with Year in Industry
Entry requirements
A Level: AAB - A Level subjects excluded for entry include: General Studies, Critical Thinking, and Use of Maths.. IB: 6,6,5 32 points overall. BTEC: DDD in Business, Applied Science, or Enterprise and Entrepreneurship
About this course
Bachelor of Science in Marketing with Year in Industry, a marketing degree exploring business promotion and consumer engagement. Core topics include Research Methods, Accounting, Marketing, and Entrepreneurship. Students complete an integrated professional placement year before returning for their final studies. The first year covers core business foundations through Introduction to Marketing and Communications, Organisations, Management and Entrepreneurship, Accounting, Accountability and Financial Decision-making, and Consumption, Markets and Culture. The second year progresses to Consumer Behaviour, Data Driven Marketing, Research Methods, and Marketing Communications, alongside optional modules such as International Marketing and Marketing and New Technologies. The third year consists of a professional placement via the Year in Industry module. The final year centres on the compulsory Marketing Research Project alongside optional study in areas like Advances in Digital Marketing, Critical Perspectives on Leadership, and Data Visualization and Consumer Insights.
Modules
- Introduction to Marketing and Communications
- Organisations, Management and Entrepreneurship
- Accounting, Accountability and Financial Decision-making
- Consumption, Markets and Culture
- Discover Marketing
- Quantitative Skills for Business
- Consumer Behaviour
- Data Driven Marketing
- Research Methods
- Marketing Communications
- International Marketing
- Marketing and New Technologies
- Models of Business
- Operations and Supply Chain Management
- Public Relations and Reputation Management
- Event and Festival Management
- Media, Culture and Production
- New Product Development and Innovation
- Year in Industry
- Marketing Research Project
- Advances in Digital Marketing
- Marketing in Action
- Critical Perspectives on Leadership
- Data Visualization and Consumer Insights
- Experience Design and Marketing
- Responsible Marketing and Society
- Content Production and Creativity
- Crisis Management
- International Human Resource Management
- Services and Retail Strategy
- Supply Chain Innovation