BA Marketing Communications with Advertising
Entry requirements
For 2027 entry: 112–128 UCAS tariff points (A-level grades BBC–ABB) including a minimum of 2 A-levels or equivalent qualifications. We also accept a wide range of vocational qualifications including BTEC Extended Diploma (grade DMM–DDM) and T Levels (Merit).
About this course
BA (Hons) in Marketing, covering the principles and practice of marketing communications. Core topics include Research Methods, Ethics & Professional Practice, and Design & Creative Practice. The course offers an optional work placement of four or thirty weeks, and the Advertising Strategy module is aligned with the Institute of Practitioners in Advertising Foundation Certificate. A dissertation in the final year provides the opportunity to research a topic of particular interest.
Modules
- Academic & Professional Media Practice
- Collaborative Communication Project
- Media & Current Debates
- Media Work
- Principles of Marketing Communications
- Academic & Professional Skills
- Contemporary Debates in Marketing Communications
- Digital Essentials
- Research in Action 1
- Integrated Marketing Communications
- Advertising Strategy
- Content Creation
- Creative Practice
- Research in Action 2
- Brands & Digital Branding
- Media Planning
- Campaign Planning for Advertising
- Your Professional Identity
- Dissertation
- Behavioural Psychology
- Brand Meaning
- Consumer Insights & Thought Leadership
- Corporate Sponsorship
- Persuasion & Influence
- Relationship Marketing
- Social Media Management
- Applied Creativity
- Activism & Communication