BA Marketing Communications with Digital Strategy
Entry requirements
For September 2026 entry: This course requires 104–120 UCAS tariff points (A-level grades BCC–BBB) including a minimum of 2 A-levels or equivalent qualifications. We also accept a wide range of vocational qualifications including BTEC Extended Diploma (grade DMM) and T Levels (Merit). You can use the UCAS calculator to see how your qualifications equate to UCAS tariff points.
About this course
BA (Hons) in Marketing and Film Studies, combining marketing communications with film and media. Core topics include data analysis, research methods, communication and writing, and ethics and professional practice. The programme allows transfer between Marketing Communications courses after the first year and offers a range of option units in the final year. A final-year dissertation provides the opportunity for independent research on a chosen topic.
Modules
- Principles of Marketing Communications
- Academic & Professional Skills
- Contemporary Debates in Marketing Communications
- Digital Essentials
- Research in Action 1
- Integrated Marketing Communications
- Digital Consumer Insights
- Digital Media Practices
- Media Planning
- Content Creation
- Research in Action 2
- Brands & Digital Branding
- Digital Data Insights
- Digital Futures
- Dissertation
- Behavioural Psychology
- Brand Meaning
- Consumer Insights & Thought Leadership
- Corporate Sponsorship
- Persuasion & Influence
- Relationship Marketing
- Social Media Management
- Applied Creativity
- Activism & Communication