BA Marketing Communications with Public Relations
Entry requirements
For 2027 entry: 112–128 UCAS tariff points (A-level grades BBC–ABB) including a minimum of 2 A-levels or equivalent qualifications. We also accept a wide range of vocational qualifications including BTEC Extended Diploma (grade DMM–DDM) and T Levels (Merit).
About this course
BA (Hons) in Marketing and Fashion communication. Core topics include Research Methods, Environmental Analysis, and Ethics & Professional Practice. The programme offers a 30-week placement year and allows students to transfer to related Marketing Communications courses after the first year. A final-year dissertation provides the opportunity to specialise in a specific area of interest.
Modules
- Academic & Professional Practice
- Collaborative Communication Project
- Media & Current Debates
- Media Work
- Principles of Marketing Communications
- Academic & Professional Skills
- Contemporary Debates in Marketing Communications
- Digital Essentials
- Research in Action 1
- Integrated Marketing Communications
- Principles of Public Relations
- PR Events
- PR Campaigns in Practice
- Research in Action 2
- Content Creation
- Brands & Digital Branding
- Strategic Management for PR
- Reputation Management & Crisis Communication
- Dissertation
- Behavioural Psychology
- Brand Meaning
- Consumer Insights & Thought Leadership
- Corporate Sponsorship
- Persuasion & Influence
- Relationship Marketing
- Social Media Management
- Applied Creativity
- Activism & Communication