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BA Marketing Communications for Social Change

Bournemouth University

Institution
Bournemouth University
Level
undergraduate
Subject
BA (Hons) Marketing Communications for Social Change
Duration
3-4 years
UCAS code
N581
Typical offer
A-level BBC, UCAS 128

Entry requirements

For 2027 entry: 112–128 UCAS tariff points (A-level grades BBC–ABB) including a minimum of 2 A-levels or equivalent qualifications. We also accept a wide range of vocational qualifications including BTEC Extended Diploma (grade DMM–DDM) and T Levels (Merit).

About this course

BA (Hons) in Marketing. Core topics include Research Methods and Ethics & Professional Practice. Students may transfer across Marketing Communications courses at the end of the first year; a dissertation and a range of option units are available in the final year. A work placement may be undertaken as an alternative route.

Modules

  • Academic & Professional Media Practice
  • Collaborative Communication Project
  • Media & Current Debates
  • Media Work
  • Principles of Marketing Communications
  • Academic & Professional Skills
  • Contemporary Debates in Marketing Communications
  • Digital Essentials
  • Research in Action 1
  • Integrated Marketing Communications
  • Consumption, Society & Wellbeing
  • Sustainability & Ethics in Practice
  • Research in Action 2
  • Content Creation
  • Brands & Digital Branding
  • Media Planning
  • Consumer Insights & Thought Leadership
  • Your Professional Identity
  • Dissertation
  • Behavioural Psychology
  • Brand Meaning
  • Corporate Sponsorship
  • Persuasion & Influence
  • Relationship Marketing
  • Social Media Management
  • Applied Creativity
  • Activism & Communication