BSc Marketing
Entry requirements
For 2027 entry: 112–128 UCAS tariff points (A-level grades BBC–ABB) including a minimum of 2 A-levels or equivalent qualifications. We also accept a wide range of vocational qualifications including BTEC Extended Diploma (grade DMM–DDM) and T Levels (Merit).
About this course
BSc (Hons) in Marketing. Core topics include Data Analysis, Project Management, Accounting, Marketing, Ethics & Professional Practice, and Global & Comparative Perspective. The course includes a Fusion Business Project in the first year and a final-year Marketing Impact Project offering research, portfolio, or consultancy routes. An optional minimum 30-week industry placement is available.
Modules
- Fundamentals of Business & Management
- Academic & Professional Practice
- Fusion Business Project
- Global Business Environment
- Developing Management Competencies
- Principles of Marketing
- Fundamentals of Digital Marketing
- Responsible Consumer Behaviour and Green Marketing
- Customer Experience (CX) and Relationship Management
- Marketing Research in Action
- Innovation in Marketing
- Globally Responsible Business Practice
- Emerging Technologies and Marketing
- Content Creation
- Consumer Behaviour and Contemporary Issues
- Branding & Integrated Communications
- Global Crisis and Contingency Marketing
- Project Management
- Ethnography and Cultural Intelligence in Marketing
- Business Futures
- Marketing Strategy
- Marketing Impact Project
- Digital Marketing
- International Management
- Fashion Business
- Societal Marketing