BSc Digital Business Analytics
Entry requirements
A level: ABB IB: International Baccalaureate Diploma 31 points. GCSE English equivalent SL 5 or HL 4 and Mathematics SL 2 or HL 2
About this course
BSc (Hons) in Innovation, focused on digital business analytics and data-driven decision-making. Core topics include programming, data analysis, statistics, artificial intelligence and machine learning, marketing, and entrepreneurship. The programme offers an optional placement year, and students complete an individual final-year project investigating either an original research question or a research-informed marketing plan. Practical work uses tools such as Python, Power BI, R, and KNIME.
Modules
- International Business Environment
- Introduction to Accounting and Financial Management
- Introduction to Management Enquiry
- Digital Technology and AI for Business and Management
- Organisational Behaviour and Analysis
- Principles and Practice of Marketing
- Business Analytics
- Creativity, Innovation and Leadership
- Entrepreneurship and Marketing in Business
- Digital Marketing
- Introduction to Programming
- Research Methods in Business and Management
- AI and Digital Transformation
- Creativity and Content Marketing
- Corporate Entrepreneurship and Innovation
- HRM in Context: Resourcing, Performance and Assessment
- Innovation and Knowledge Management
- International Business Strategy
- International Strategic Innovation Management
- Issues and Controversies in Business and Management Project