BSc Marketing
Entry requirements
A level: ABB IB: International Baccalaureate Diploma 31 points. GCSE English equivalent SL 5 or HL 4 and Mathematics SL 2 or HL 2
About this course
BSc (Hons) in Marketing. Core topics include Data Analysis, Statistics, Research Methods, Entrepreneurship, Artificial Intelligence & Machine Learning, and Global & Comparative Perspective. The degree is accredited by the Chartered Institute of Marketing, providing exemptions toward professional qualifications. A collaborative Marketing Challenge module involves solving real briefs for organisations such as McDonald’s and Chelsea F.C.
Modules
- International Business Environment
- Introduction to Accounting and Financial Management
- Introduction to Management Enquiry
- Managing Information with Technology
- Organisational Behaviour and Analysis
- Principles and Practice of Marketing
- Consumer Behaviour
- Digital Marketing
- Marketing Challenge
- Marketing Communications
- Qualitative and Quantitative Marketing Research
- Services Marketing
- International Marketing
- Tech, Robots and AI in Marketing
- Brand Management
- Creativity and Content Marketing
- Entrepreneurship and Small Business Ventures
- Ethics, Sustainability and the Future of Business
- HR Services and Analytics
- Innovation and Knowledge Management
- Issues and Controversies in Business and Management Project
- Marketing Data Analytics and Insights