BA Marketing
Canterbury Christ Church University
Entry requirements
A level: BBC IB: 29 Points BTEC: DMM Access to HE: 15 Distinctions and 30 Merits 112 UCAS tariff points. Level 2 qualifications GCSE maths at grades A-C / 4-9 or equivalent is also required.
About this course
BA (Hons) Marketing, grounding students in strategy, analytics, and consumer behaviour. Core topics include Research Methods, Marketing, Communication & Writing, and Artificial Intelligence & Machine Learning. The second year includes a Client Project or Innovation Challenge with real-world briefs. A final-year Marketing in Practice Research Project allows independent investigation of a chosen area.
Modules
- Building Academic and Marketing Skills
- Introduction to Marketing
- Consumer Behaviour
- Digital marketing
- Student Success Modules
- Social Media Marketing
- Intercultural Marketing Communication
- Interdisciplinary Modules
- EMployability Modules
- Contemporary Marketing and Societal Impact
- Brand Management and Communication
- Consumer Experience and Insights
- Navigating the Global Environment
- Marketing in Practice Research Project