BA Marketing with Foundation Year
Canterbury Christ Church University
Entry requirements
A level: DDE BTEC: MPP Access to HE: Pass 45 Credits 64 UCAS tariff points. Level 2 qualifications GCSE maths at grades A-C / 4-9 or equivalent is also required.
About this course
BA (Hons) in Marketing. Core topics include Research Methods, Communication & Writing, Entrepreneurship, and Artificial Intelligence & Machine Learning. The course includes a foundation year for students without standard entry requirements. A Client Project or Innovation Challenge is completed in the second year, and the final year features a Marketing in Practice Research Project.
Modules
- Understanding the Business World
- Personal and Academic Skills
- Interdisciplinary Communication Skills
- The Big Picture
- Student Success Modules
- Building Academic and Marketing Skills
- Introduction to Marketing
- Consumer Behaviour
- Digital Marketing
- Student Success Modules
- Social Media Marketing
- Intercultural Marketing Communication
- Interdisciplinary Modules
- Industry, Careers and Enterpirse
- Contemporary Marketing and Societal Impact
- Brand Management and Communication
- Consumer Experience and Insights
- Navigating the Global Environment
- Marketing in Practice Research Project