BSc Business Management (Marketing)
Entry requirements
A level: AAB
About this course
BSc in Business and Management with a marketing specialisation. Core topics include Marketing, Accounting, Data Analysis, Statistics, Project Management, and Entrepreneurship. Modules cover Marketing Research, Consumer Behaviour, and Operations Management alongside Technology and the Digital Age. A Marketing Project module provides a capstone research component.
Modules
- Society and Economy
- Operations Management
- Introduction to Accounting
- Management: Theory and Evidence
- Marketing
- People in Organisations
- Technology and the Digital Age
- Performance and Financial Management
- Marketing Research
- Marketing and Strategy
- Managing People
- Consumer Behaviour
- Logistics Networks
- Project Management
- Purchasing and Supply Management
- Challenges in Managing and Leading Organizations
- Excellence in Managing Operations
- Inferential Statistics, Statistical Modelling and Survey Methods
- Business, Government and Society
- Managing in Multicultural Organisations
- Employment Relations
- International Management
- Shaping Futures that Matter
- Cynllunio ar gyfer Iechyd a Lles Cenedlaethau’r Dyfodol
- Marketing Project
- Strategic Management
- Digital Marketing
- Advertising and Marketing Communications Management
- Services Marketing
- Cultural Marketing
- Contemporary Issues in Work and Employment
- Asian Management Systems
- Entrepreneurship and Business Start-Ups
- Critical Perspectives for Contemporary Managers
- Responsible Strategic Supplier Management
- Logistics Strategy
- Logistics in the Digital Age
- Contemporary Trends in Supply Chain Management
- Analysing and Improving Operations
- Understanding and Managing Reward
- People Behaving Badly
- Rheoli Busnes Bach
- Exploratory Data Analysis
- European Business Environment
- Ethics and Morality of Business
- International Business
- Business Design
- Stori Pwy? Cyfathrebu Cymru