BA Advertising & Marketing Management

Institution

Cardiff Metropolitan University

Level

undergraduate

Subject

Advertising & Marketing Management

Duration

3 years full time. 4 years full time if undertaking foundation year. 4 years full time if undertaking year-long industry placement. 5 years full time if undertaking foundation year and year-long industry placement.

UCAS code

N502

Typical offer

A-level CCC

Entry requirements

UCAS tariff: 112 A level: Minimum three A levels to include Grades CCC. No specific subjects required. Welsh Advanced Skills Baccalaureate considered as a third subject. BTEC/Cambridge Technical: DMM IB: 2 x H5. No specific subjects required.

About this course

BA (Hons) Marketing, combining core marketing principles with specialist advertising modules. Core topics include marketing, research methods, and data-driven marketing. The programme is accredited by the Chartered Institute of Marketing (CIM) and offers an optional year-long industry placement after the second year. Students complete either a dissertation or marketing plan as their final-year project.

Modules

• Introduction to Marketing
• Digital Media for Marketers
• Managing People and Organisations
• Sustainable Money Management
• Data Driven Marketing
• Marketing Theories – Advertising
• Marketing Consumer Behaviour
• Integrated Marketing Communications
• Digital Analytics and Visualisation
• Marketing Research Methods
• Advertising in Practice
• Social Media Marketing
• Sports, Events and Sponsorship Marketing
• Year in industry
• International and Global Marketing
• Account Management for Marketers
• Strategic Advertising Management
• Dissertation OR Marketing Plan
• Content, Copyright and Creativity
• Influencer Marketing
• Industrial Work Experience