BA Brand & Marketing Management

Institution

Cardiff Metropolitan University

Level

undergraduate

Subject

Brand & Marketing Management

Duration

3 years full time. 4 years full time if undertaking foundation year. 4 years full time if undertaking year-long industry placement. 5 years full time if undertaking foundation year and year-long industry placement.

UCAS code

N506

Typical offer

A-level CCC

Entry requirements

UCAS tariff: 112 A level: Minimum three A levels to include Grades CCC. No specific subjects required. Welsh Advanced Skills Baccalaureate considered as a third subject. BTEC/Cambridge Technical: DMM IB: 2 x H5. No specific subjects required.

About this course

BA (Hons) Marketing, combining marketing with brand management. Core topics include Research Methods and Marketing. The programme holds Chartered Institute of Marketing (CIM) accreditation and offers an optional year-long industry placement. Final-year students choose between completing a Dissertation or a Marketing Plan.

Modules

• Introduction to Marketing
• Digital Media for Marketers
• Sustainable Money Management
• Managing People and Organisations
• Data Driven Marketing
• Marketing Theories – Branding
• Stakeholder Behaviour
• Integrated Marketing Communications
• Corporate Branding and Reputation
• Marketing Research Methods
• Branding in Practice
• Social Media Marketing
• Sports, Events and Sponsorship Marketing
• Year in industry
• International and Global Marketing
• Strategic Brand Management
• Influencer Marketing
• Dissertation OR Marketing Plan
• Account Management for Marketers
• Content, Copyright and Creativity
• Industrial Work Experience