BA Digital Marketing Management

Institution

Cardiff Metropolitan University

Level

undergraduate

Subject

Digital Marketing Management

Duration

3 years full time. 4 years full time if undertaking foundation year. 4 years full time if undertaking year-long industry placement. 5 years full time if undertaking foundation year and year-long industry placement.

UCAS code

N501

Typical offer

A-level CCC

Entry requirements

UCAS tariff: 112 A level: Minimum three A levels to include Grades CCC. No specific subjects required. Welsh Advanced Skills Baccalaureate considered as a third subject. BTEC/Cambridge Technical: DMM IB: 2 x H5. No specific subjects required.

About this course

BA (Hons) in Marketing, with a focus on digital marketing management. Core topics include Research Methods and Marketing. The programme is accredited by the Digital Marketing Institute (DMI) and the Chartered Institute of Marketing (CIM). A year-long industry placement and a dissertation or Digital Marketing Plan are available as options.

Modules

• Introduction to Digital Marketing
• Digital Media for Marketers
• The Digital Marketer
• Search Marketing
• Data Driven Marketing
• The Digital Industry
• Creative Digital Marketing Communications
• Digital Analytics and Visualisation
• The Digital Consumer
• Digital Marketing Research Methods
• Digital Marketing in Practice
• Social Media Marketing
• Sports, Events and Sponsorship Marketing
• Year in industry
• Digital Marketing Plan OR Dissertation
• International and Global Digital Marketing
• Content Marketing
• Automation and AI Marketing
• Innovations in Digital Marketing
• Strategic Brand Management
• Industrial Work Experience