BA Fashion Buying & Brand Management
Cardiff Metropolitan University
Entry requirements
UCAS tariff: 112 A level: Minimum three A levels to include Grades CCC. No specific subjects required. Welsh Advanced Skills Baccalaureate considered as a third subject. BTEC/Cambridge Technical: DMM IB: 2 x H5. No specific subjects required.
About this course
BA (Hons) in Marketing and Fashion Design. Core topics include Marketing, Data Analysis, and Research Methods. The curriculum is developed with the Chartered Institute of Marketing (CIM), and an optional year-long industry placement is available after the second year. Students choose between a Fashion Buying and Brand Management Project or a Fashion Dissertation in their final year.
Modules
- Introduction to Fashion Marketing
- Fundamentals of Fashion Studies
- Principles of Fashion Buying
- Visual Merchandising and Promotion
- Digital Media for Fashion
- The Fashion Industry
- Fashion Buying and Merchandising
- Fashion Consumer Behaviour
- Creative Marketing Communications for Fashion
- Marketing Research Methods for Fashion
- Fashion Buying in Practice
- Experiential Fashion Strategies
- Fashion Product Development and Garment Technology
- Year in industry
- Strategic Fashion Brand Management
- Sustainability and Responsibility in Fashion
- International Fashion Supply Chain Management
- Fashion Buying and Brand Management Project OR Fashion Dissertation each)
- Fashion Futures and Innovation
- Fashion Merchandising and Data Analytics
- Industrial Work Experience