BA Fashion Marketing Management

Institution

Cardiff Metropolitan University

Level

undergraduate

Subject

Fashion Marketing Management

Duration

3 years full time. 4 years full time if undertaking foundation year. 4 years full time if undertaking year-long industry placement. 5 years full time if undertaking foundation year and year-long industry placement.

UCAS code

721B

Typical offer

A-level CCC

Entry requirements

UCAS tariff: 112 A level: Minimum three A levels to include Grades CCC. No specific subjects required. Welsh Advanced Skills Baccalaureate considered as a third subject. BTEC/Cambridge Technical: DMM IB: 2 x H5. No specific subjects required.

About this course

BA (Hons) in Marketing. Core topics include Research Methods and Marketing. Students may undertake an optional year-long industry placement after the second year and choose between a Fashion Marketing Project, Fashion Marketing Plan, or Dissertation in the final year. The course is accredited by the Chartered Institute of Marketing (CIM).

Modules

• Introduction to Fashion Marketing
• Fundamentals of Fashion Studies
• Principles of Fashion Buying
• Visual Merchandising and Promotion
• Digital Media for Fashion
• The Fashion Industry
• Fashion Media and Creative Direction
• Fashion Consumer Behaviour
• Creative Marketing Communications for Fashion
• Marketing Research Methods for Fashion
• Fashion Marketing in Practice
• Experiential Fashion Strategies
• Social Media Marketing
• Year in industry
• Fashion Futures and Innovation
• International and Global Fashion Marketing
• Strategic Fashion Brand Management
• Fashion Marketing Project OR Fashion Marketing Plan OR Fashion Dissertation each)
• Fashion PR & Reputation Management
• Sustainability and Responsibility in Fashion
• Industrial Work Experience