BA Marketing Management

Institution

Cardiff Metropolitan University

Level

undergraduate

Subject

Marketing Management

Duration

3 years full time. 4 years full time if undertaking foundation year. 4 years full time if undertaking year-long industry placement. 5 years full time if undertaking foundation year and year-long industry placement.

UCAS code

N500

Typical offer

A-level CCC

Entry requirements

UCAS tariff: 112 A level: Minimum three A levels to include Grades CCC. No specific subjects required. Welsh Advanced Skills Baccalaureate considered as a third subject. BTEC/Cambridge Technical: DMM IB: 2 x H5. No specific subjects required.

About this course

BA (Hons) Marketing, combining core marketing principles with applied research methods. Core topics include Marketing and Research Methods. The programme holds Chartered Institute of Marketing (CIM) accreditation and offers optional modules from the second year onward. A year-long industry placement is available after the second year, and the final year includes a choice between a dissertation and a Marketing Plan.

Modules

• Introduction to Marketing
• Digital Media for Marketers
• Sustainable Money Management
• Managing People and Organisations
• Data Driven Marketing
• Marketing Theories – Branding
• Stakeholder Behaviour
• Integrated Marketing Communications
• Digital Analytics and Visualisation
• Marketing Research Methods
• Marketing in Practice
• Social Media Marketing
• Sports, Events and Sponsorship Marketing
• Year in Industry
• International and Global Marketing
• Contemporary Issues in Marketing
• Strategic Brand Management
• Strategic PR Management
• Account Management for Marketers
• Content, Copyright and Creativity
• Industrial Work Experience
• Influencer Marketing
• Dissertation OR Marketing Plan