BA Public Relations (PR) & Marketing Management

Institution

Cardiff Metropolitan University

Level

undergraduate

Subject

Public Relations (PR) & Marketing Management

Duration

3 years full time. 4 years full time if undertaking foundation year. 4 years full time if undertaking year-long industry placement. 5 years full time if undertaking foundation year and year-long industry placement.

UCAS code

N504

Typical offer

A-level CCC

Entry requirements

UCAS tariff: 112 A level: Minimum three A levels to include Grades CCC. No specific subjects required. Welsh Advanced Skills Baccalaureate considered as a third subject. BTEC/Cambridge Technical: DMM IB: 2 x H5. No specific subjects required.

About this course

BA (Hons) in Marketing. Core topics include Research Methods. The programme is accredited by the Chartered Institute of Marketing (CIM). Students may undertake a year-long industry placement after the second year, and the final year includes a dissertation or marketing plan.

Modules

• Introduction to Marketing
• Digital Media for Marketers
• Sustainable Money Management
• Managing People and Organisations
• Data Driven Marketing
• Marketing Theories – Public Relations
• Stakeholder Behaviour
• Integrated Marketing Communications
• Corporate Branding and Reputation
• Marketing Research Methods
• Public Relations in Practice
• Social Media Marketing
• Sports, Events and Sponsorship Marketing
• Year in industry
• International and Global Marketing
• Strategic Public Relations Management
• Influencer Marketing
• Dissertation OR Marketing Plan
• Content, Copyright and Creativity
• Global Sporting Events
• Industrial Work Experience