BA Business Management and Marketing
Entry requirements
UCAS points: 112 A level: Typical offer – BCC-BBC IB: 28 points
About this course
BA (Hons) Innovation, combining business studies with marketing. Core topics include Marketing, Entrepreneurship, Artificial Intelligence & Machine Learning, Statistics, Design & Creative Practice, and Ethics & Professional Practice. This combined honours degree includes a final-year project and a five-week work placement. Optional language modules and an overseas placement are also available.
Modules
- Introduction to Business Principles and Skills
- Essentials of Marketing
- Business in a Global World
- Practical Marketing
- Applying Business Concepts
- Marketing Trends
- Digital and Professional Skills
- Spanish: Communication in Practice
- French: Intermediate Language Development
- Spanish: Intermediate Language Development
- Chinese: Intermediate Language Development
- German: Communication in Practice
- French: Communication in Practice
- Subsidiary Language
- The Customer Journey
- Creative Entrepreneurship
- Finance and Data
- People Management
- Chester Business School Work Placement
- The Marketing Agency
- Management Consultancy
- Upper Intermediate Language Development and Global Employability
- Advanced Language Development and Global Sustainability
- Post Beginner Language Development and Global Cultures
- Experiential Overseas Learning
- Developing Intercultural Literacy and Cross-Cultural Skills
- Industry Placement Year
- Study Abroad Immersive Year
- Strategic Marketing
- People Analytics and Transformation
- Brand Management
- Third Sector Management
- Retail Management
- Business Strategy and Analytics
- Project Management
- Digital Disruption
- Sustainable Marketing
- Dissertation
- Negotiated Project