BA Digital Marketing
Entry requirements
UCAS points: 112 points A level: Typical offer – BCC-BBC IB: 28 points
About this course
BA (Hons) Marketing, covering both traditional and digital marketing disciplines. Core topics include statistics, research methods, marketing, entrepreneurship, artificial intelligence and machine learning, and global and comparative perspectives. Students may undertake a five-week work placement with a local employer during the course. The final year includes a supervised project on a digital marketing topic chosen by the student.
Modules
- Introduction to Business Principles and Skills
- Essentials of Marketing
- Business in a Global World
- Practical Marketing
- Marketing Experience
- Marketing Trends
- The Creative Marketer
- Spanish: Communication in Practice
- French: Intermediate Language Development
- Spanish: Intermediate Language Development
- Chinese: Intermediate Language Development
- German: Communication in Practice
- French: Communication in Practice
- Subsidiary Language
- The Customer Journey
- Social Media Marketing
- Digital User Experience
- Chester Business School Work Placement
- The Marketing Agency
- Upper Intermediate Language Development and Global Employability
- Advanced Language Development and Global Sustainability
- Post Beginner Language Development and Global Cultures
- Experiential Overseas Learning
- Developing Intercultural Literacy and Cross-Cultural Skills
- Industry Placement Year
- Study Abroad Immersive Year
- Strategic Marketing
- Brand Management
- Marketing Communications in a Digital Era
- Digital Disruption
- Dissertation
- Negotiated Project