BA Events Management and Marketing
Entry requirements
UCAS points: 112 A level: Typical offer – BCC-BBC IB: 28 points
About this course
BA (Hons) in Marketing and International Tourism Management. Core topics include Marketing, Statistics, Project Management, Entrepreneurship, Ethics & Professional Practice, and Global & Comparative Perspective. The course includes a five-week work placement and a practitioner project. Students may also study a modern language alongside their degree.
Modules
- Introduction to Business Principles and Skills
- Essentials of Marketing
- Originating a Practitioner Project
- Events: Concepts and Practice
- Marketing Experience
- Marketing Trends
- Experience Design in Events and Tourism
- Spanish: Communication in Practice
- French: Intermediate Language Development
- Spanish: Intermediate Language Development
- Chinese: Intermediate Language Development
- German: Communication in Practice
- French: Communication in Practice
- Subsidiary Language
- The Customer Journey
- The Live Event: Project Planning
- Social Media Marketing
- People Management
- Chester Business School Work Placement
- The Marketing Agency
- The Live Event: Production
- Upper Intermediate Language Development and Global Employability
- Advanced Language Development and Global Sustainability
- Post Beginner Language Development and Global Cultures
- Experiential Overseas Learning
- Developing Intercultural Literacy and Cross-Cultural Skills
- Industry Placement Year
- Study Abroad Immersive Year
- Strategic Marketing
- Marketing Communications in a Digital Era
- Virtual and Hybrid Events
- Consultancy for Events and Tourism
- Third Sector Management
- Brand Management
- Sustainable Marketing
- Dissertation
- Negotiated Project
- Future Trends and Innovation in Events and Tourism