BA International Tourism Management and Marketing
Entry requirements
UCAS points: 112 points A level: Typical offer – BCC-BBC IB: 28 points
About this course
BA (Hons) International Tourism Management, combining tourism management and marketing management. Core topics include Marketing, Statistics, Project Management, Entrepreneurship, Artificial Intelligence & Machine Learning, and Policy Analysis. The programme includes a five-week work placement and an optional industry placement year, with study-abroad opportunities and language modules in French, Spanish, German, or Chinese. Students undertake an individual practitioner project.
Modules
- Introduction to Business Principles and Skills
- Essentials of Marketing
- Originating a Practitioner Project
- International Tourism Concepts and Practice
- Marketing Experience
- Marketing Trends
- Experience Design in Events and Tourism
- Spanish: Communication in Practice
- French: Intermediate Language Development
- Spanish: Intermediate Language Development
- Chinese: Intermediate Language Development
- German: Communication in Practice
- French: Communication in Practice
- Subsidiary Language
- Global Tourism Development
- International Marketing
- Social Media Marketing
- Chester Business School Work Placement
- The Marketing Agency
- Upper Intermediate Language Development and Global Employability
- Advanced Language Development and Global Sustainability
- Post Beginner Language Development and Global Cultures
- Experiential Overseas Learning
- Developing Intercultural Literacy and Cross-Cultural Skills
- Industry Placement Year
- Study Abroad Immersive Year
- Strategic Marketing
- Future Trends and Innovation in Events and Tourism
- Tourism Destination Planning and Management
- Brand Management
- Third Sector Management
- Digital Disruption
- Sustainable Marketing
- Dissertation
- Negotiated Project