BA Marketing
Entry requirements
UCAS points: 112 points A level: Typical offer – BCC-BBC IB: 28 points
About this course
BA (Hons) in Marketing. Core topics include Marketing, Statistics, Research Methods, Entrepreneurship, Artificial Intelligence & Machine Learning, Ethics & Professional Practice, and Global & Comparative Perspective. The programme holds accreditation from the Chartered Institute of Marketing. Students may undertake a five-week work placement and complete a supervised final-year research project.
Modules
- Introduction to Business Principles and Skills
- Essentials of Marketing
- Business in a Global World
- Practical Marketing
- Marketing Experience
- Marketing Trends
- The Creative Marketer
- Spanish: Communication in Practice
- French: Intermediate Language Development
- Spanish: Intermediate Language Development
- Chinese: Intermediate Language Development
- German: Communication in Practice
- French: Communication in Practice
- Subsidiary Language
- The Customer Journey
- International Marketing
- Social Media Marketing
- People Management
- The Marketing Agency
- Chester Business School Work Placement
- Upper Intermediate Language Development and Global Employability
- Advanced Language Development and Global Sustainability
- Post Beginner Language Development and Global Cultures
- Experiential Overseas Learning
- Developing Intercultural Literacy and Cross-Cultural Skills
- Industry Placement Year
- Study Abroad Immersive Year
- Strategic Marketing
- Brand Management
- Marketing Communications in a Digital Era
- Sustainable Marketing
- Digital Disruption
- Dissertation
- Negotiated Project
- Project Management